• What and who you know

    When I was first starting out as an organizational development consultant, I went to various career seminars given by experienced professionals. One thing that kept coming up was, “It’s not what you know, it’s who you know.”

    It’s cynical advice, but it’s largely true. You can set up shop and be the very best in the world at what you do, but unless you can “schmooze,” or network, it doesn’t matter.… ... read the rest

  • How can smaller publishers compete?
    allpar facebook page

    When the Internet started up, it was fairly easy to find a following, which is probably why you can read Allpar today; we started in 1994 and got our domain name in 1998. The Web was a smaller community, with few spammers and scammers, and corporations were generally oblivious.

    The first major threats to independent publishers were, in my opinion:

    1. Pay per click “search engines” (GoTo.com was the leader before Google) which meant that if you had deep pockets, you could “outbid” better sites.
    ... read the rest
  • Yup, the ads should be cleaner now

    Remember these rather spicy ads that showed up all over Allpar for as long as I could take it?  Well, supposedly we now have all sorts of filters in, so we’ll clear half the money but be a bit less offensive.

    It took a while due to tech issues and I still can’t get Chrome to show the new ads; not sure what’s going on there.… ... read the rest

  • Yup, those are ads, not a virus

    In response to a few inquiries, yes, those ads at the bottom of the page at allpar are real ads, not a virus, or malware, or a mistake.  Revcontent, the advertiser, is pretty popular on the Net, and you’ve probably seen their work on many other sites (Taboola and a couple of other providers have similar ads).… ... read the rest

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