Allpar

  • Pissing on the parade

    Months ago, a European Chrysler enthusiast and regular correspondent wrote to the Plymouth Owners Club (POC) and Allpar, the “Mopar” web site, to find out if we were interested in running a retrospective on the 1976 cars and corporation. Both the POC and I were very interested, and so he started the laborious process of researching the era.… ... read the rest

  • How can smaller publishers compete?
    allpar facebook page

    When the Internet started up, it was fairly easy to find a following, which is probably why you can read Allpar today; we started in 1994 and got our domain name in 1998. The Web was a smaller community, with few spammers and scammers, and corporations were generally oblivious.

    The first major threats to independent publishers were, in my opinion:

    1. Pay per click “search engines” (GoTo.com was the leader before Google) which meant that if you had deep pockets, you could “outbid” better sites.
    ... read the rest
  • Yup, the ads should be cleaner now

    Remember these rather spicy ads that showed up all over Allpar for as long as I could take it?  Well, supposedly we now have all sorts of filters in, so we’ll clear half the money but be a bit less offensive.

    It took a while due to tech issues and I still can’t get Chrome to show the new ads; not sure what’s going on there.… ... read the rest

  • Yup, those are ads, not a virus

    In response to a few inquiries, yes, those ads at the bottom of the page at allpar are real ads, not a virus, or malware, or a mistake.  Revcontent, the advertiser, is pretty popular on the Net, and you’ve probably seen their work on many other sites (Taboola and a couple of other providers have similar ads).… ... read the rest

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