Monthly Archives: August 2016

  • How can smaller publishers compete?
    allpar facebook page

    When the Internet started up, it was fairly easy to find a following, which is probably why you can read Allpar today; we started in 1994 and got our domain name in 1998. The Web was a smaller community, with few spammers and scammers, and corporations were generally oblivious. The first major threats to independent publishers were, in my opinion: Pay per click “search engines” (GoTo.com was the leader before Google) which meant that if you had deep pockets, you could “outbid” better sites. Fortunately, Google came and wiped them out. When the Open Directory became a “must do.” Fortunately, though it went from being useful to being impossibly hard to deal with, today it’s largely forgotten because new sites just…

  • Yup, the ads should be cleaner now

    Remember these rather spicy ads that showed up all over Allpar for as long as I could take it?  Well, supposedly we now have all sorts of filters in, so we’ll clear half the money but be a bit less offensive. It took a while due to tech issues and I still can’t get Chrome to show the new ads; not sure what’s going on there. Safari seems fine and Firefox won’t show any of them. Sorry about that…

  • Yup, those are ads, not a virus

    In response to a few inquiries, yes, those ads at the bottom of the page at allpar are real ads, not a virus, or malware, or a mistake.  Revcontent, the advertiser, is pretty popular on the Net, and you’ve probably seen their work on many other sites (Taboola and a couple of other providers have similar ads). Allpar is normally more staid and conservative, but we require a certain amount of ad income to keep things going, and that has been a problem lately. We have cut back on in-image ads, but regular ad rates keep falling, in-image rates have fallen, and, in short, we are getting to the point of looking at the job market again. We are still experimenting, and trying…

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